# Reasons for loss

In this section, you can add the reasons for loss of a deal and associate them with the intended company.

![](https://4075187781-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MMGy7hswNWyyiXACRWv%2F-MUOwG4YxwStkIS50wim%2F-MUOwS_t9r-3TyG0IHU9%2Fimage.png?alt=media\&token=91ec55b3-b2cb-4480-a63c-775b39331f9d)