> For the complete documentation index, see [llms.txt](https://en.docs.airdesk.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://en.docs.airdesk.ai/interface/administracao/comercial/deals/reasons-for-loss.md).

# Reasons for loss

Add business loss reasons

In this section, you can add the reasons for loss of a deal and associate them with the intended company.

![](https://4075187781-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MMGy7hswNWyyiXACRWv%2F-MUOwG4YxwStkIS50wim%2F-MUOwS_t9r-3TyG0IHU9%2Fimage.png?alt=media\&token=91ec55b3-b2cb-4480-a63c-775b39331f9d)